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One in seven bookings failing to show up at restaurants
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One in seven bookings failing to show up at restaurants


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People who do not turn up to reservations they have made at pubs and restaurants are costing the hospitality sector £17.6bn a year, a report says.

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Data from hospitality technology firm Zonal said one in seven customers have not turned up for a reservation without telling the venue since April.

It said 18-34-year-olds were the "worst offenders" for no-shows, with more than a quarter not honouring bookings.

Industry group UK Hospitality said no-shows were "deeply damaging to venues".

Jacob Georgallis, general manager at Toast Bar in Leeds, said punters not turning up and not cancelling bookings had "massively" affected the business during times when some coronavirus restrictions remained.

"We'd be fully booked but then no-shows would happen and you've turned away three or four groups who could have taken the space," he said.

"It was a really gutting feeling for us, and a nightmare for staffing and forecasting."

During Euro 2020, the bar took pre-orders on food and drinks and did not experience any no-shows, apart from customers unable to attend due to Covid-related reasons.

Mr Georgallis said he hoped there was a "big push" towards solving the problem and "finding ways to take money up front".

The research, conducted by Zonal and consultancy firm CGA, surveyed 5,000 people nationwide.
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One in seven bookings failing to show up at restaurants - geemong - 02.09.2021, 06:55

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