10.09.2021, 09:11
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Ticketing site Viagogo has been cleared to buy £3bn rival StubHub.The online ticket giant has promised to sell StubHub's international wing to ease competition concerns.The Competition and Marketing Authority (CMA) said it had approved Digital Fuel Capital as a suitable new owner for StubHub on an international scale.Viagogo Can Now Buy StubHub's North American Business Cris Miller, Viagogo's vice president of business development, said: Approved by the UK Competition and Markets Authority
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This ends the much-anticipated merger investigation of Viagogo and StubHub North America, which is now clear to continue.We appreciate the CMA's role in bringing the merger to this conclusion. And we look forward to sharing more details about the two business combinations with our loyal customers and partners soon.Digital Fuel Capital is a privately held company based in Massachusetts.The $4 billion ($2.9 billion) merger between Viagogo and StubHub comes amid competition concerns from UK regulators.
The CMA has been considering the deal since December 2019, a month after it was announced.in October last year The watchdog temporarily blocked the deal after it said it could dramatically cut competition in the ticketing sector.Between them, the two companies have 90% of the UK's secondary ticketing market.Months later, Viagogo offered to sell part of StubHub if the merger was approved.In April this year, the CMA said it would accept this if the buyer was approved.
Complications from COVID
Viagogo now faces another challenge. Today's industry looks very different when the two businesses first agreed.Live broadcasts have been shut down in many parts of the world due to the coronavirus pandemic. This makes the ticket seller stressful.Miller said: "As the live-action industry has emerged from the coronavirus pandemic, Strong competition in the ticketing market is needed more than ever and Viagogo will continue to play a serious role in the live performance industry.

